Habari focuses on enabling people's needs and lifestyles rather than providing a limited bouquet of regular banking products. It offers users direct access to the largest catalogue of local and foreign music online, seamless shopping experience and an exciting way to connect with friends, split bills, transfer and receive funds as well as pay for utilities, subscriptions and other services.
With the Habari App, you can get unlimited access to millions of songs and thousands of videos, shop online, pay bills, chat with friends as well as send and receive money.
Problem Statement
Habari, an ambitious all-in-one lifestyle app, aims to offer banking services, a vast music library, a seamless shopping experience, and social features for friends and financial connections. The challenge was to create a cohesive, user-friendly platform that seamlessly integrates these diverse features while ensuring user satisfaction and engagement.
Goals
Create a unified user experience that seamlessly combines banking, music, shopping, and social features.
Simplify financial transactions, including bill splitting, fund transfers, and utility payments.
Curate and present a diverse music catalog for an enjoyable listening experience.
Deliver a convenient and user-friendly shopping interface.
Enhance social connections and engagement within the app.
Research
User Interviews
We conducted extensive user interviews with a diverse group of potential users. Key findings included:
Users are overwhelmed by managing multiple apps for banking, music, shopping, and social connections.
Many users expressed concerns about security when using multiple financial apps.
Users value a personalized and engaging music experience.
Shopping apps often lack intuitive navigation and effective search features.
Users are interested in social features that simplify money-related interactions with friends.
Competitive Analysis
We analyzed similar lifestyle apps, noting their strengths and weaknesses. This provided insights into designing a better experience.
Design
Unified Dashboard
We designed a unified dashboard for a seamless user experience:
A single sign-in process for all features.
A customizable home screen, allowing users to prioritize and rearrange features.
A clear and intuitive navigation bar for quick access to banking, music, shopping, and social sections.
Banking
For banking, we prioritized simplicity and security:
A straightforward fund transfer process with built-in security measures.
A bill-splitting feature that easily divides expenses among friends.
Integration with various financial institutions for a wide range of services.
A financial analytics dashboard to help users manage their money effectively.
Music
To create an engaging music experience:
Curated playlists and personalized music recommendations.
User-generated playlists and sharing options.
High-quality audio streaming and offline download capabilities.
Integration with local and foreign music catalogs.
Shopping
For an enjoyable shopping experience:
A user-friendly product search and filter system.
Seamless integration with payment methods, including banking features.
User reviews and ratings for products.
Personalized shopping recommendations based on user preferences and purchase history.
Social Features
To enhance social connections:
A simplified interface for transferring funds to friends and splitting bills.
Group payment features for shared expenses.
Chat functionality for communicating with friends within the app.
Integration with social media platforms for sharing music and shopping discoveries.
User Interface
The UI design focused on creating a visually appealing and cohesive experience:
Consistent color schemes and typography.
High-quality visuals for music album art and product images.
Intuitive icons and clear call-to-action buttons.
Responsive design for mobile devices and tablets.
Testing and Iteration
We conducted usability testing with potential users at various stages of development. Based on their feedback, we made the following iterations:
Simplified the fund transfer process with a step-by-step guide.
Improved search functionality in the shopping section.
Enhanced the social features to encourage user engagement.
Results
After launching the Habari lifestyle app:
User satisfaction ratings exceeded 85%.
The app achieved over 1 million downloads within the first three months.
Users reported significant time savings by consolidating multiple apps into one.
Engagement metrics, such as the average session duration and the number of transactions, consistently increased month-over-month.
Conclusion
The Habari lifestyle app project successfully combined banking, music, shopping, and social features into a unified, user-friendly platform. By prioritizing user needs and conducting extensive research and testing, we created an all-in-one app that simplifies users' daily lives, enhances their entertainment experiences, and fosters social connections.
Future Recommendations
Continuously gather user feedback and conduct usability testing to refine and expand the app's features.
Explore partnerships with local and foreign music labels to expand the music catalog.
Implement advanced personalization algorithms for music and shopping recommendations.
Consider expanding the app's availability to additional regions and platforms.
With a user-centric approach and ongoing improvement efforts, Habari can continue to grow and provide an exciting, all-in-one lifestyle solution for its users.
